KidsCo has commissioned Asian animation production company Image Venture, based in Chennai India, for the Halloween idents which will be the fifth in a series of original programming to honour international events around the world.
The ident focuses on the international characters from the KidsCo logo, and unites them by all things Halloween.
The children, dressed in traditional clothing from around the world, are welcomed aboard a Halloween-themed spider pumpkin, and taken on a fantastical journey through witches, ghosts and bats. They are then delivered to a magical castle with treats falling around them from the sky.
Paul Robinson, CEO at KidsCo, said, “Halloween is a very exciting holiday for children all over the world and we are really pleased with the creativity that has gone in to developing our latest ident with Image Venture. This is the fifth ident we have produced along with; Chinese New Year, Easter, The Football World Cup and most recently, Eid ul fitr. We are aiming to make each one more adventurous and original than the last.”
Raja Masilamani, creative director at KidsCo, adds, “It’s been really enjoyable making the Halloween ident, producing something that is fun and symbolic of KidsCo’s identity from start to finish.”
