The announcement was made by Tom Keaveny, executive vice-president and managing director, DNAP, to whom Dickie will continue to report.
Based in the regional office in Singapore, the new content group will focus on shaping the overall vision and direction of its portfolio of brands - managing all programming and scheduling, marketing and media planning, communications and creative services.
In addition, Dickie will identify strategic brand extension opportunities beyond television.
DNAP currently distributes seven brands in its portfolio across 32 countries in the region – Discovery Channel, TLC, Animal Planet, Discovery HD World, Discovery Science, Discovery Turbo, and Discovery Home & Health – reaching over 508 million cumulative subscribers.