Kettle Chips shifts creative account to Bulldozer

Incumbent DDB had held the account for five years. Paul Tredinnick from SnackBrands Australia said that Kettle Chips is set for a new product launch and packaging.

“Bulldozer was able to offer us a number of great ideas and was able to make things happen on some pretty tight time lines,” he said. “It quickly understood the needs of the brand and the benefits of the product that we wanted to communicate."

SnackBrands Australia recently acquired Australian snackfood brands such as Thins, Samboys, Kettles, CC’s, French Fries and Cheezels among others.

Kettle Chips is the second significant account win for the newly set up Surry Hills office of the independent agency.

Bulldozer is now also looking for a managing director to bolster its management and grow the business.