Asiya Bakht
Jan 29, 2009

Kalbe hands Promag to Euro RSCG

JAKARTA - Kalbe Farma, one of Southeast Asia's largest pharmaceutical companies, has handed the Promag brand's creative brief to Euro RSCG after a four way pitch that involved JCNK, Artek and incumbent Lowe.

Kalbe hands Promag to Euro RSCG
Promag, a leader of gastric medication in Indonesia, has a market share of 80 per cent. Kalbe Farma’s main areas of business activities are in the production, distribution, marketing and packaging of pharmaceuticals, health foods and other consumer products.

Related Articles

Just Published

1 hour ago

40 Under 40 2024: Eddie Morton, Sandpiper

Leveraging his journalism and communications expertise, Morton has propelled Sandpiper’s health to new heights, earning three promotions in three years.

2 hours ago

Biti's Hunter 'steps forward' in new branding campaign

REBRANDING EXERCISES: The Vietnamese footwear brand taps Dentsu Redder to resonate with a new generation through its new streetwear-inspired offering.

3 hours ago

Top Chinese snack company faces regulatory scrutiny ...

China’s premium snack giant Bestore is under regulatory scrutiny after influencers exposed labeling inconsistencies. The publicly listed brand has a presence in 15 countries.

3 hours ago

Move and win roundup: Week of November 4, 2024

In this week's roundup, Moët Hennessy ANZ appoints Nausicaa Charrier as its new marketing director, Third Avenue Consulting and Superdream strengthen their leadership teams. Read about the latest appointments, business wins, and leadership changes across the industry.