SHANGHAI - JWT Shanghai has been awarded the corporate branding business for Haier, China’s leading home appliance brand, following a competitive pitch involving ADK, Draft FCB Shanghai and incumbent McCann Beijing.
JWT has been assigned as the leading agency on the business to develop a long-term strategy for Haier's holistic brand building, including everything from corporate branding to individual products.
Haier has been operating in the China market for 26 years and has tasked JWT with delivering new thinking and innovative marketing activities around the brand. According to Zhang Tieyan, global brand operation director, the goal is to build Haier's brand as green, innovative and global.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Notable achievements include leading VML through a momentous merger, helping to reel in big sales, and growing WPP’s ethnic and cultural diversity network by a mile.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
A raw, unflinching look at the illegal wildlife trade, starring Ray Winstone, will force you to confront the horrifying truth... and act.
In the second part of the Outlook series, global marketers weigh in on Amazon Prime’s move into ad-tier streaming, how video-on-demand will reshape strategies, and where it's still falling short.
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Jaguar's baffling attempt at reinvention from feline grace to rock-based abstraction is a masterclass in brand self-sabotage, says Resonant's Ramakrishnan Raja—and it risks destroying the marque entirely.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.png&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=268&w=401&q=100&v=20170226&c=1)