Benjamin Li
Jun 9, 2010

Johnson & Johnson awards Acuvue Define digital duties to Ogilvy in China

SHANGHAI - Johnson & Johnson (J&J) has named OgilvyOne and Neo@Ogilvy Shanghai as the new digital marketing team in China for its vision care brand Acuvue Define.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Related Articles

Just Published

8 minutes ago

Mars launches global agency review

The review encompasses all its agencies, bar creative.

10 hours ago

WPP takes total ownership of T&Pm

Holding company did not previously have entire ownership of The & Partnership, which merged with MSix & Partners to form T&Pm.

18 hours ago

Of fandom, kawaii, and marketing: Hello Kitty turns 50

Campaign dissects the secret sauce to Hello Kitty’s iconic global domination, its grasp of the timeless kawaii concept, and its astute understanding of nostalgia.

19 hours ago

Performance vs. branding? You're asking the wrong ...

While marketers wage endless war over metrics versus memory, the smartest brands have already moved on, argues Quantum's Saim Qadri.