James Swift
Dec 19, 2014

Johnnie Walker hires Anomaly to global creative account

The announcement ends a 15-year relationship with Bartle Bogle Hegarty.

Johnnie Walker hires Anomaly to global creative account

Johnnie Walker has appointed Anomaly as its global lead creative agency, ditching Bartle Bogle Hegarty after 15 years.

Anomaly won the Diageo-owned whiskey brand’s creative account after a competitive pitch that began in October and was run by the brand directly.

Anomaly replaces BBH, which re-pitched for the business along with Ogilvy & Mather, BBDO and Wieden & Kennedy. The final pitches took place in Amsterdam earlier this week.

BBH has run Johnnie Walker’s advertising since 1999. It was responsible for the "keep walking" campaign, which has run in more than 100 markets, and was lauded for boosting the brand's fortunes.

Earlier this year Anomaly’s New York office created an online film for Johnnie Walker starring Jude Law.

Anomaly declined to commment on the pitch. BBH did not respond in time to comment. Diageo could not be reached for comment.

This article first appeared on campaignlive.co.uk.

 

Source:
Brand Republic

Related Articles

Just Published

7 hours ago

Oat-of-here: Oatly’s top creative exits—with one ...

Oatly’s global chief creative officer John Schoolcraft quietly ended his tenure nine months ago—and is rather pleased no one noticed.

7 hours ago

Move and win roundup: Week of March 31, 2025

The shop has tapped award-winning industry veteran Kazuya Nakajima as its new executive creative director.

8 hours ago

Yahoo appoints Josh Line as CMO to revitalise brand

Line joins from Paramount and is expected to help Yahoo regain cultural relevance and strengthen its presence in the digital landscape.

8 hours ago

Hakuhodo appoints new president & CEO for Hakuhodo ...

Effective April 1, Akihiko Imai takes the helm as president and CEO of Hakuhodo International, succeeding Shuntaro Ito as the agency pushes forward with its mid-term business plans.