JobStreet.com crowdsources for ambassadors

Instead of sourcing for models, Jobstreet.com is now looking for real people, who will eventually become ambassadors in its upcoming campaign to share their real life experiences and inspiring personal stories to motivate others.

JobStreet.com’s existing campaign features models.

Anthony Ung, country manager of JobStreet.com Singapore, said the recruitment portal is looking for those that love the job they are doing to inspire others to look for jobs that they love to do.

“We want jobseekers to identify with real people, not models. We want a more inspirational message than standard marketing slogans. We currently have 800,000 jobseekers registered in our database in Singapore, who trust JobStreet.com when they need to search for new job opportunities."

Developed by the in-house team, the talent scouting campaign was rolled out early this month, and will be completed by the end of next month. It is being marketed via digital platforms such as its web banners (over 23 to 25 million monthly visitors), eDMs to JobStreet.com members (over 800,000 JobStreet.com members) as well as Facebook fan page (over 7,000 fans).

The ‘I found mine’ talent scouting campaign is part of a bigger campaign, called ‘I Found Mine’ campaign, which was started in September and will continue throughout 2012. A marketing strategy from the Malaysia headquarters, it aims to build brand awareness in Singapore so that the public can find their jobs through JobStreet.com when others have before.

It is primarily targeted at professionals, managers, executives and technicians (PMETs), with a call to action in signing up and applying for jobs via JobStreet.com. It also reaches out to its secondary target audience, employers, who are actively searching for talent.

The media usage of this bigger campaign includes radio, MRT platforms, web banners, eDMs and a Facebook fan page.

“Our intended objective is to expose the integrated campaign to all jobseekers during their daily commute. Beyond these media channels, we will also extend our outreach through other channels such as magazines and bus advertisement in 2012," Ung said.

JobStreet.com would also be participating in the campus career fairs and communicate this campaign via its exhibition displays, backdrops and other marketing collaterals.