Please sign in or register
Existing users sign in here
Having trouble signing in?
Contact Customer Support at
[email protected]
or call+852 3175 1913
With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.
Contact Customer Support at
[email protected]
or call+852 3175 1913
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
While advertising agencies and marketing experts aim to recreate viral video sensations, most will settle for strategies that consistently produce high-engagement content for brands.
Starting her career as a TV producer, Glennon has climbed the ranks to become a senior agency leader. She now leads a large team, has helped her agency secure a Cannes Grand Prix, and champions indigenous voices across the industry.
Smaller creators worry that they will be disadvantaged by this feature which can harm their content’s reach and visibility.
The company pointed to AI as a bolster to its growth.