relevance
Enter, the fifth age of advertising
We are at the dawn of a new era. The age of dialogue is making way for the age of relevance.
Is your ecommerce channel strategy prepared for hypergrowth?
With competition just a click away, relevance and creative differentiation become critical for brands, calling for a combination of media- and data-driven creative, analytics and optimisation.
Powering effective campaigns with better contextuality
In an age where brand safety is paramount, contextual marketing helps brands ensure that their content ends up in the right places.
Ikea, Nike, BMW, Marriott: Chinese consumers find you less relevant now
Prophet's 2018 China Brand Relevance Index shows Chinese brands raising their relevance due to innovation, not just pricing.
Data relevance may not cut it with consumers, but reciprocity just might
Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?
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