Iris Worldwide launches iris Experience in Asia-Pacific

The agency aims to develop integrated experiential campaigns including property creation, live events and sponsorship activation.

It will service iris clients such as adidas and Sony Ericsson from its regional headquarters in Singapore and its subsidiaries in Delhi and Sydney.

The UK-based agency launched in the region following its successful debut in New York earlier this year. Brands including Kellogg’s, Disney, MySpace, MTV and Turner Broadcasting have enlisted the agency’s services in both the US and UK.

According to Cameron Day, global business development director of iris Experience, the agency’s regional deployment will help educate brands of experimental marketing’s value.

“The landscape is changing in the Asia-Pacific market,” Day said in an release, “and it’s an opportunity for us to really shake things up and show how effective experiential can be in building longer term emotional engagement with consumers.”