Advertising News
Benjamin Li
Dec 14, 2010

IPG Group scoops AOR for Bank of Communications' credit card business

SHANGHAI - IPG Group has been appointed as the advertising AOR for Bank of Communications' (BoCom) credit card business, following a four-way pitch including Leo Burnett, Bates and Publicis.

IPG Group scoops BoCom's AOR retainer account for their credit card business
IPG Group scoops BoCom's AOR retainer account for their credit card business

The client currently works with Leo Burnett and M&C Saatchi for branding and activation respectively.

The pitch is the result of their wish to consolidate the advertising for their credit card business under one agency.

IPG is expected to commence work next month. Sources close to the news revealed that Carol Lam, MD and chief creative officer of McCann Worldgroup Shanghai, will lead the account.
 
BoCom has engaged a number of agencies including Bates and Leo Burnett to work on other parts of their businesses.

Source:
Campaign China

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