Babar Khan Javed
Jun 7, 2018

Integral Ad Science: Acquisition will mean investment in Asia

APAC MD Stephen Dolan comments on the company's acquisition by Vista Equity Partners.

Integral Ad Science: Acquisition will mean investment in Asia

The sale of a majority stake in Integral Ad Science (IAS) to to Vista Equity Partners, announced earlier this week, will allow the verification vendor to continue its investments in APAC, according to APAC MD Stephen Dolan. 

According to IAS, Vista Equity Partners will help the ad fraud detection company improve its operational capabilities while providing capital for future investments and expanding into 13 more countries.

“Our industry faces a multitude of brand safety, viewability, and ad fraud challenges in Asia and across the world," Dolan said. "The announcement of the acquisition by Vista is great news. APAC has been a huge source of growth and investment for the company and with Vista’s support and resources IAS will be able to continue to invest in the Asia Pacific Market and build solutions that can help protect and grow of customers brands.”

First reported by the Wall Street Journal, the acquisition comes within a year after Oracle acquired Moat to make it part of the Oracle Data Cloud and Providence Equity Partners acquired a majority stake in DoubleVerify.

According to IAS, neutrality was a big selling point.

While the acquisition details have not been disclosed, CrunchBase has recorded $116 million worth of funding raised by IAS since being founded in 2009.

This marks the third similar investment by Vista Equity Partners with regards to advertising technology, the first being Mediaocean in 2015, followed by Marketo in 2016.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Agency holdcos face a new crossroads: reunite media ...

Iain Jacob predicted five years ago that buying tech and data, rather than renting it, would help agency “dinosaurs” modernize. Now, he says, merging media and creative will be a key differentiator in the AI era.

3 hours ago

Is Bluesky the new #MarketingTwitter? Marketers ...

X users are becoming ex-users and fleeing to the new social app founded by X’s co-founder.

2 days ago

Generation Greytt: The trillion-dollar market that ...

Armed with unprecedented pocket power and digital savvy, the over-50s are redefining what it means to age. Yet businesses remain fixated on youth, overlooking a demographic that's more adventurous, connected and ready to spend than ever before. Rajeev Lochan opines.