The company recently deployed comScore’s tagging technology allowing for web tags to be placed on the website content of participating publishers, advertising networks and content creators which is in turn recorded by comScore servers every time the tagged content is accessed guaranteeing more accuracy in reporting.
Innity ranked as the largest ad network in Vietnam reaching out to more than 85 per cent of Vietnam’s 6.9 million internet audience and the largest ad network in Indonesia reaching more than 77 per cent of Indonesia’s 9.2 million internet audience.
Innity also ranked as one of the largest ad networks in Singapore reaching 78 per cent of Singapore’s 2.9 million internet audience and one of the largest in Malaysia reaching 75.5 per cent of Malaysia’s 10.6 million internet audience.
Top ad networks in Vietnam – February, 2011
|
|
Total Unique Visitors (000) |
% Reach |
Average Daily Visitors (000) |
Total Pages Viewed (MM) |
|
Total internet audience |
6,926 |
100.0 |
3,476 |
13,088 |
|
Innity Network |
5,909 |
85.3 |
900 |
221 |
|
RockYou |
591 |
8.5 |
43 |
9 |
Source: comScore Media Metrix
Top ad networks in Indonesia – February 2011
|
|
Total Unique Visitors (000) |
% Reach |
Average Daily Visitors (000) |
Total Pages Viewed (MM) |
|
Total internet audience |
9,177 |
100.0 |
3,803 |
10,544 |
|
Innity Network |
7,130 |
77.7 |
762 |
253 |
|
Admax Network |
6,475 |
70.5 |
518 |
153 |
|
Tribal Fusion |
4,373 |
47.6 |
513 |
270 |
|
RockYou |
1,165 |
12.7 |
117 |
65 |
Source: comScore Media Metrix
Top ad networks in Singapore – February 2011
|
|
Total Unique Visitors (000) |
% Reach |
Average Daily Visitors (000) |
Total Pages Viewed (MM) |
|
Total internet audience |
2,881 |
100 |
1,623 |
4,617 |
|
Google Ad Network |
2,553 |
88.6 |
818 |
1,828 |
|
a) Google Content Network |
1,750 |
60.7 |
373 |
416 |
|
b) Google Search Network |
1,327 |
46.0 |
188 |
97 |
|
Innity Network |
2,245 |
77.9 |
498 |
97 |
|
Admax Network |
2,241 |
77.8 |
476 |
447 |
|
Tribal Fusion |
1,305 |
45.3 |
173 |
100 |
|
Adsfactor Network |
547 |
19 |
51 |
18 |
|
Adconion Media Group |
273 |
9.5 |
17 |
4 |
Source: comScore Media Metrix
Top ad networks in Malaysia – February 2011
|
|
Total Unique Visitors (000) |
% Reach |
Average Daily Visitors (000) |
Total Pages Viewed (MM) |
|
Total internet audience |
10,593 |
100.0 |
5,134 |
12,479 |
|
Google Ad Network |
9,223 |
87.1 |
2,540 |
5,017 |
|
a) Google Content Network |
5,528 |
52.2 |
1,035 |
1,202 |
|
b) Google Search Network |
3,886 |
36.7 |
485 |
203 |
|
Innity Network |
7,998 |
75.5 |
1,587 |
632 |
|
Admax Network |
6,227 |
58.8 |
727 |
193 |
|
Tribal Fusion |
5,094 |
48.1 |
627 |
287 |
|
Adsfactor Network |
3,192 |
30.1 |
358 |
86 |
|
Adconion Media Group |
1,396 |
13.2 |
104 |
14 |
Source: comScore Media Metrix
“Advertising networks are gaining popularity amongst advertisers and marketers across the world spurring growth within this area and is seen today to be a key component within the marketing mix,” said Joe Nguyen, VP, comScore, Southeast Asia. “Innity’s adoption of comScore’s tagging technology across a number of South East Asian countries provides them with access to the completeness and granularity of comScore’s Unified Digital Measurement giving them access to more precise tracking, avoids confusion arising from differences in reporting resulting from estimates and provides an integrated view of web activity across the breadth of the Internet universe”.
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