Impact Asia appointed to PR management for Creative Capitalism Forum 2010

Bloomberg, Wall Street Journal Asia and Phoenix TV are the media partners for the Forum.

Future Enterprise Foundation is a non-profit organisation, inspired by Bill Gates and run by professionals from various industries, set up to empower the underprivileged in China and work towards lifting the disadvantaged out of poverty in a sustainable manner.

The forum will be held at Hong Kong Polytechnic University on 10 May and is expected to draw over 500 senior executives from both the private and public sectors in Asia, to promote corporate responsibility and social enterprise within the region.

The Forum speaker line-up includes over 20 top international opinion leaders, including Dr. Zhang Ya-Qin (corporate VP of Microsoft Communication), Winfried Engelbrecht-Bresges (CEO, Hong Kong Jockey Club) and Doug Miller (founding chairman, European Venture Philanthropy Association).

Impact Asia’s brief focuses on increasing awareness for Future Enterprise Foundation, its common goal, its beliefs and encourage media participation for the forum.

“Companies in Europe and North America have an established corporate social responsibility culture, whereas there is still room for improvement in Asia, with the economy coming out of the financial recession, these top opinion leaders could share their effective insights on how they could do their part in corporate social responsibility in their marketing initiatives in Asia,” said Jeremy Cheung, MD of Impact Asia (Hong Kong) Ltd.

Earlier this month, Impact Asia also won the PR account for The Club, a boutique hotel by Harry's Hospitality in Singapore.