Jane Leung
Aug 11, 2009

Icon appointed PR agency partner for APEC CEO Summit 2009

SINGAPORE - The APEC CEO Summit 2009 has named Icon International Communications as its public relations agency partner after a closed pitch for the event, which will take place in November.

Icon appointed PR agency partner for APEC CEO Summit 2009
The event has adopted the theme ‘Rebuilding the global economy: crisis and opportunity’, and Icon will be responsible for media relations and promoting the summit regionally and internationally. “One key challenge will be to meet the needs of a diverse range of journalists and correspondents, and to help them put together stories that would interest their local readers,” said Adeline Goh, director of Icon.

This is the first time Singapore has launched the event. The three-day summit is expecting 800 senior business executives across Asia-Pacific and nine global leaders, presidents and prime ministers.

The APEC CEO Summit will be held alongside the Economic Leaders’ Meeting. Major partners for the CEO Summit include HSBC and Siemens. It also has partnerships with international brands such as DHL, Procter & Gamble, PricewaterhouseCoopers and Singapore Airlines.

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

2 days ago

BYD closes 2024 on top, but can it sustain its EV ...

BRAND HEALTH CHECK: After outpacing Tesla and smashing 2024 sales records, BYD faces its toughest road yet. With 45% EU tariffs and a locked-out U.S. market, can the EV giant supercharge global ambitions or stall under trade barriers?

2 days ago

Move and win roundup: Week of January 2, 2025

As 2025 kicks off, Campaign rounds up the first major people moves and business wins of the year. From leadership exits to new creative wins, catch all the latest updates in January's first edition.

2 days ago

What's in, what's out: Marketing trends you need to ...

OUTLOOK 2025: A clear, concise and constantly updated guide for industry trends and predictions—all in one place. Check back often for the freshest updates.