Staff Reporters
Mar 23, 2021

IAS launches globally accredited training for digital ad verification

IAS Academy is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns.

IAS launches globally accredited training for digital ad verification

Ad verification specialist Integral Ad Science (IAS) has launched IAS Academy, which it claims is the industry’s first globally accredited training program for digital ad verification.

The program provides training to digital media and advertising professionals from IAS experts and is designed to empower digital advertising professionals to become experts in digital ad verification and its implementation during campaigns, the company said.

The program covers topics such as brand suitability and ad fraud, media quality measurement, programmatic, and advertising channels and environments including mobile, video, CTV, and more. IAS Academy includes self-paced assessments and four badge levels: IAS Verification Foundation; IAS Product Expert; IAS Verification Specialist: Set Up; and IAS Verification Specialist: Tagging & Technical.

“In a fast-paced environment where technology evolves quickly, we’re proud to offer this program to the industry, helping marketers better control their media investments and deliver optimal outcomes for their campaigns," said Tony Marlow, CMO at IAS. 

For the industry, this education is essential, since technology is evolving at a rapid pace and media spend is constantly scrutinised, contends Diana Romero, Manager, Digital Standards and Partnerships, Publicis Media. "IAS was able to bring together all the fundamental elements of digital advertising, adding further confidence through sharing best practices on an industry-wide level through their IAS Academy program," she adds. 

Source:
Campaign Asia

Related Articles

Just Published

2 hours ago

Top 10 car brands in Southeast Asia

Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.

2 hours ago

'All polish, no punch': Adland reacts to Jaguar’s ...

The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?

2 hours ago

Creative Minds: Nutthida Patthanhatirat thrives on ...

This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.