Ad Nut
Apr 19, 2016

Huntsman Condoms prove to be PETA's punchy publicity prank

From Asia-Pacific to the world: 'Huntsman Condom' by MullenLowe Singapore for PETA

Huntsman Condoms prove to be PETA's punchy publicity prank

Ad Nut is understandably incensed by all hairless beasts who choose to slay furry creatures for the fun of it. So the dark humour behind this prank suits Ad Nut down to the furry toes.

The move to "stop hunters breeding" for the sheer purpose of mocking them would likely backfire on just about any entity except PETA (People for the Ethical Treatment of Animals). The outspoken organisation is already known for its controversial marketing stunts and, compared to its red-paint-flinging past, this is mild. But one has to admire the long-game PETA played in marketing this product for months before jumping out of the proverbial trees and shouting "AH HAH! GOT YOU!"

Of course, Ad Nut knows the campaign was more about generating publicity, awareness and humiliating hunters than it was realistically about exterminating bush-crawlers through prophylactics, but Ad Nut appreciates the idea. 

They say:

Erick Rosa, executive creative director, MullenLowe Singapore:

With this idea, we bring the conversation back to the forefront. PETA is a bold, courageous and amazing partner; they not only championed the idea, but worked with us hand in hand from day one to effectively market HUNTSMAN as a brand with real purpose.

CREDITS

Client: PETA - Ingrid Newkirk, Ashley Fruno
Agency: MullenLowe Singapore
Executive Creative Director: Erick Rosa
Art Directors: Fabio Santos, Martin Coppola
Copy: Guy Lewis
Production: Jonathan Gerard
Account team: Gonzalo Olivera, Fan Yang, Cara Fong
Editor: Adam Snyder
Illustrator: Natasha Hellegouarch
Animation: Emoxis
Sound design: Neon
Web design: Leandro Reis

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Source:
Campaign Asia

Related Articles

Just Published

1 hour ago

Valentine's Day 2025 round-up: how UK brands are ...

From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK.

2 hours ago

What India's streaming shakeup means as JioCinema ...

Despite its strengths, the new entity’s biggest challenge will be getting its pricing right in a highly cost-conscious market.

2 hours ago

BuzzFeed to launch new social media platform in ...

The new platform will reposition BuzzFeed from a news and entertainment business to a tech and social media company.

2 hours ago

PepsiCo's $200 million investment brings Cheetos ...

PepsiCo is back with a big investment and a new strategy to take on Indofood's snack supremacy.