HSBC campaign rolls out longest-ever interactive TV wall in MTR

Situated near a high-traffic travelator, the wall is a major initiative in an integrated campaign to position HSBC as a world-class wealth-management provider. It aims to get people thinking about how to grow and protect their wealth as they face different life events.

The wall consists of 32 flat-panel TVs and uses motion-sensor technology and live-feed imaging to put the faces of passersby onto the screens, accompanied by cartoon-style thought bubbles that contain questions about topics such as current market conditions, their retirement, and their childrens' future.

“We are pleased that the client’s ad campaign in MTR Hong Kong station can be executed in such an innovative way and the use of motion sensor can engage much with MTR passengers," said Amy Chan, managing director of JCDecaux Transport. "This Interactive Wall or TV display is the longest we have ever used in our worldwide JCDecaux group.”

Bates created the campaign in association with Mindshare for media planning. The interactive TV wall launched on 1 March and will be running for four weeks, supported by print, billboards and online campaigns.