
PHD currently handles HPB’s media, while the creative account is split between Ogilvy & Mather and DDB.
SINGAPORE - The Health Promotion Board (HPB) is set to pitch its entire media account in the next few weeks.
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The investment will aim to play a key role in accelerating digital transformation in Singapore’s service and public sector. Meanwhile, SIA will leverage Salesforce’s AI-powered CX tools.
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