The Probook is HP's latest light-weight and high performance laptop. Creative agency Saatchi & Saatchi Beijing has created a campaign to target male business professionals, especially new job seekers.
The campaign, with the title translating as ‘Workplace challenge,’ sees Saatchi & Saatchi create an interactive story with different conclusions, depending on the player.
The game is based on a first-person point of view, based in a job interview. Through a sequence of scenarios, the goal is to secure a job at HP.
HP Probook gives Chinese job seekers a competitive edge
Hewlett-Packard has officially debuted its HP Probook in China. HP is taking this new product line online with a campaign to demonstrate the slick outlook and a powerful and speedy operating system.
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