Marketing News
Eric Berger
Apr 25, 2022

How Vaseline redefined its purpose behind ‘equitable skincare for all’

The Unilever brand this month launched the See My Skin campaign.

The company also created new artwork on limited-edition Vaseline jelly jars featuring women of colour.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

1 Omnicom cut 3,000 roles during 2024 ahead of IPG takeover move

Why Tim Hortons went with a hockey theme for its Super Bowl spot

2 Why Tim Hortons went with a hockey theme for its Super Bowl spot

PepsiCo's $200 million investment brings Cheetos back to Indonesia

3 PepsiCo's $200 million investment brings Cheetos back to Indonesia

Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

4 Arthur Sadoun on why Publicis didn’t buy IPG and how Omnicom is ‘the new WPP’

Dentsu prioritises media in new growth plan following $820 million loss

5 Dentsu prioritises media in new growth plan following $820 million loss

Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

6 Publicis hikes salaries 7% after record 2024 and is ‘confident’ on outlook

'Local with full autonomy': Ogilvy global leaders on their mission in China

7 'Local with full autonomy': Ogilvy global leaders on their mission in China

OMG taps Dentsu exec for Malaysia CEO position

8 OMG taps Dentsu exec for Malaysia CEO position

Beloved global creative leader Ari Weiss dies at 46

9 Beloved global creative leader Ari Weiss dies at 46

Top 10 food brands in Southeast Asia

10 Top 10 food brands in Southeast Asia

Related Articles

Purpose-led marketing—still in favour?
The Knowledge
Nov 18, 2024
Nicola Merrifield

Purpose-led marketing—still in favour?

Is there a case for moving away from purpose-led marketing?
Dec 5, 2023
Matthew Keegan

Is there a case for moving away from purpose-led ...

New Unilever CEO downplays purpose and hikes adspend
Oct 29, 2023
Imogen Watson

New Unilever CEO downplays purpose and hikes adspend

Unilever's Samir Singh on joy, purpose and approach to legacy branding
Nov 9, 2023
Nikita Mishra

Unilever's Samir Singh on joy, purpose and approach ...

Just Published

Gen Z isn't buying Black History Month campaigns from brands scaling back on DEI
3 hours ago
Kayla Marrero

Gen Z isn't buying Black History Month campaigns ...

Posting alone isn’t enough to cover anti-DEI behavior anymore, says Adfero’s Kayla Marrero.

Google is on a mission to make using AI ‘A-OK’
The Information
3 hours ago
Leslie Blount

Google is on a mission to make using AI ‘A-OK’

The tech giant’s AI Lighthouse Program is one of a slate of recent efforts to give its Gemini tools the human touch.

Pay-to-play pitches putting fair competition at risk, global agency body warns
12 hours ago
Alessandra Scotto di Santolo

Pay-to-play pitches putting fair competition at ...

VoxComm warns that agencies paying intermediaries for pitch opportunities could undermine fair competition and limit advertisers' choices.

Ogilvy names Clare Lawson as global president of Ogilvy One
12 hours ago
Lucy Shelley

Ogilvy names Clare Lawson as global president of ...

Lawson is promoted from global chief client officer.