Campaign speaks to Gráinne Wafer, global director of beer, Baileys and Smirnoff at Diageo, and Callum McCahon, chief strategy officer at Born Social, about Guinness’ social media transformation.
Why Subscribe?
or call +852 2122 5222
or email [email protected]
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
.jpg&h=268&w=401&q=100&v=20170226&c=1)
Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight.
The internet has spoken about Jaguar's radical rebrand with mixed reviews. But what do industry experts think?
This art director’s journey spans from Photoshop struggles to creative triumphs, fuelled by her love of dogs, a taste for luxe, and an unstoppable knack for turning challenges into bold projects.
Starting early and having a full funnel strategy in place for TikTok, can help marketers in Malaysia beat the clutter and make the most of the festive season of Ramadan.
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
.jpg&h=334&w=500&q=100&v=20170226&c=1)
