Emily Tan Amit Jain
Jul 22, 2014

How DiGi converted a viral video into a PR win

With a quick reaction, Malaysian teleco DiGi turned a road-rage incident into an exemplary public-relations win befitting its Ramadan-related campaign.

How DiGi converted a viral video into a PR win

When a video of a woman's rage after an apparently minor fender-bender went viral, an agency serving Malaysian telco DiGi saw an opportunity to commend the remarkably calm man taking her abuse—and tie its reaction to an ongoing campaign revolving around Ramadan.

To see the video, DiGi's decision and reactions, read the full story on PRWeek Asia.

 

Source:
PRWeek

Related Articles

Just Published

3 hours ago

40 Under 40 2024: Tim Lindley, VaynerMedia

Lindley’s work at VaynerMedia, balancing strategic vision and growth with empathetic leadership, makes him a standout figure in the APAC marketing landscape.

5 hours ago

How indies are closing the gap between holding ...

In a true David vs. Goliath battle, nimble independent agencies are defying the "bigger is better" narrative, winning top clients and industry awards with smart investments, speed, and agility.

5 hours ago

Marubeni banks on J-Pop singer Ado's mystique in ...

In her first-ever advert appearance, J-Pop superstar Ado teams up with Marubeni to deliver a metaphor for collaboration and overcoming challenges.

5 hours ago

Moves and wins roundup: Week of February 17, 2025

Netflix, Pageone Group, Golin, Mars United Commerce, the Parramatta Eels and more in our weekly collection of people moves and account news.