Advertising Marketing News
Soon Chen Kang 江欣珍 Jenny Chan 陳詠欣
Oct 27, 2016

Hong Kong digital advertising body aims to advance market

Digital Marketing Association to focus on measurement standards, training.

Founding members of Digital Marketing Association of Hong Kong (L-R): Rico Chan, Yahoo VP and GM, Hong Kong, India & Southeast Asia, sales; Kevin Huang, Pixels CEO; Elsie Cheung, SCMP COO; Mai Wah Cheung, Next Digital group chief information officer and chief technology officer; Victor Cheng, ComScore VP, North Asia; Anita Lam, head of FMCG and Retail, Greater China, Facebook; Lars Bratsberg, industry leader, agency, Google.

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