HK4As awarded three gold EFFIES in Hong Kong last night

The first gold went to PrimeCredit Limited’s ‘Back you up always’ campaign. Grey and Maxus Communications created the project in July 2009.

McDonald’s ‘Moments delivered’ by DDB and OMD in June 2009 won the second gold, while Leo Burnett and OMD took the third gold for Pfizer Corporation Hong Kong's Wyeth Prevenar project titled ‘Who’s the victim now?!’.

Awards judge Anisa Tio, assistant marketing director at McDonald’s Hong Kong, noted that there is an increase in social media usage this year.

The rest of the judging panel included Clarence Chung, general manager nutritionals of Hong Kong at Pfizer Nutrition; Wade Garland, CEO of Hong Kong & Singapore at TNS; Marisa Kwok, general manager of Hong Kong & Macau at Sony Ericsson Mobile Communications International; Jacky Low, sales director of Hong Kong, Taiwan & South Asia at Corbis; Sherriff Luk Ting Kwong, associate professor of department of management & marketing and founder of Asian Centre for Brand Management at Hong Kong Polytechnic University; and creative veteran KC Tsang.

The HK4As EFFIE Awards celebrates creative and effective advertising in Hong Kong. Click here for more details of the event.


Full winner list:
Silver
Project: Vitasoy brand revamp
Client: Vitasoy International Holdings Ltd
Agencies: DDB Worldwide / PHD

Project: Tempo box facial - You only need one
Client: SCA Tissue Hong Kong Limited
Agencies: Publicis Worldwide / PHD

Project: Earth hour
Client: WWF Hong Kong
Agency: Leo Burnett

Project: Pass on your support
Client: GlaxoSmithKline Hong Kong
Agencies: Ogilvy & Mather / MediaCom

Project: Ho ho sik
Client: Airport Authority Hong Kong
Agencies: Euro RSCG / Mindshare

Bronze
Project: Bu pa
Client: Bupa Asia Ltd
Agency: Metta Communications

Project: Eager for low
Client: IKEA - The Dairy Farm Company Ltd
Agencies: Leo Burnett / Mindshare

Project: Hang on to your loveable memory
Client: 7-Eleven Hong Kong
Agency: Leo Burnett