Faaez Samadi
Jul 26, 2016

Hill+Knowlton Strategies hires APAC technology lead

Fiona Parker will be in charge of the agency’s growing tech portfolio across the region.

Fiona Parker
Fiona Parker

HONG KONG - Hill+Knowlton Strategies has appointed Fiona Parker as its new technology regional leader for Asia-Pacific.

Parker returns to the agency where she began her career in Sydney, bringing back two decades’ experience in the industry. She joins from MHP Communications where she led the firm’s corporate practice.

Parker has also held in-house positions at Energis Communications in the UK and BT Global Services, running marketing programmes in Australasia.

“I’m honoured to take on this role and build on the success of H+K’s technology practice in both Hong Kong and the region,” she said. “It’s an exciting time to work in tech communication in Asia, not just from an innovation perspective, but also in terms of the benefits and opportunities brought to both consumers and businesses everywhere by ongoing technological disruption.”

Parker has a strong track record of advising tech clients on strategic communications and media relations, including companies such as Intel, Canon, Workday and Nokia.

She will report to Sara Gourlay, who was previously covering the role in conjunction with her position as global technology practice director.

“I’m delighted to welcome Fiona back to the H+K family,” Gourlay said. “As an agency, we have a rich history in the technology sector and Fiona will play a pivotal role in our ongoing focus on growing the tech practice in Asia Pacific. I know she’s going to bring a lot of energy and drive to the team.” 

Source:
Campaign Asia

Related Articles

Just Published

1 day ago

Creative Minds: How Yuhang Lin went from dreaming ...

The Shanghai-based designer talks turning London Tube etiquette into a football game, finding inspiration in the marketing marvels of The Dark Knight, and why he wants to dine with Elon Musk.

1 day ago

Happy holidays from team Campaign!

As the Campaign Asia-Pacific editorial team takes a holiday bulletin break until January 6th, we bid farewell to 2024 with a poetic roundup of the year's defining marketing moments—from rebrands that rocked to cultural waves that soared.

1 day ago

Year in review: Biggest brand fails of 2024

From Apple’s cultural misstep to Bumble’s billboard backlash and Jaguar’s controversial rebrand, here’s Campaign’s take on the brands that tripped up in 2024, offering lessons in creativity, cultural awareness, and the ever-tricky art of reading the room.

1 day ago

Former GroupM China executives to face Shanghai ...

EXCLUSIVE: The trio will appear before Shanghai's Intermediate Court next week, marking the latest chapter in the bribery scandal that rocked WPP's GroupM China in October last year.