Ruonan Zheng
Mar 14, 2019

Hermès unveils scarves at rock'n roll pop-up in China

Hermès hosted an eight-day pop-up event at a record store in Beijing to launch its new scarves collection.

The brand’s record store pop-up had traveled to multiple cities around the world before landing in Beijing. But what’s unique about the Beijing event is how the brand used WeChat to spread the word about it. Photo: Tencent social ads.

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