Previously, she had implemented new initiatives as vice president that helped HBO extend its reach across the region to gain significant market-share in both existing and new markets.
In her new role, Ew will oversee content acquisition and inventory operations and work closely with studio partners and independent distributors to ensure premium programming across HBO Asia and HBO South Asia channels and services.
Ew will also continue to be responsible for marketing, on-air creative services and graphics teams that produce integrated marketing campaigns across Asia for the channel.
She reports to Jonathan Spink, CEO of HBO Asia.