Jin Bo
Aug 23, 2010

Guangzhou to resume reviewing billboard applications

GUANGZHOU - After a halt of 18 months, the municipal government of Guangzhou has announced that it will resume reviewing applications for outdoor commercial advertising from 1 September.

Guangzhou to resume reviewing billboard applications

At a press conference held last Friday, the local urban administration said agencies now can bid for over 100 billboards on 19 major roads and streets, including Guangzhou Avenue. More billboards will be available for bidding within a couple months.

In March 2009, Guangzhou initiated a crackdown on billboards and other outdoor advertising, following similar steps taken by many other Chinese cities including the country's capital Beijing, its commercial center Shanghai and Kunming, the capital city of Southwest China's Yunnan Province.

The crackdown began in 2007, when Beijing decided to tear down banners, posters and billboards on top of office towers, along highways and construction sites, in what local officials called a massive "urban reorganisation exercise."

In April 2008, authorities in Shanghai also placed a ban on billboards.

Source:
Campaign China

Related Articles

Just Published

11 hours ago

Omnicom cut 3,000 roles during 2024 ahead of IPG ...

Total headcount fell 1,000, as job reductions more than offset acquisition of 2000-strong Flywheel, and agency group plans further staff cuts to save US$330 million.

12 hours ago

40 Under 40 2024: Tala Booker, Via

What does it take to build a global communications agency in a year? Ask Tala Booker, the former HSBC executive who's rewriting the rules.

13 hours ago

Majority of marketers are unprepared to combat ...

A report from Forrester highlights the risks that companies face from deepfakes, as well as the current inadequate state of preparation to combat the problem.

14 hours ago

The unbearable cost of truth

As information retreats behind paywalls and attention splinters into subscription tiers, advertising faces its terminal paradox: We've made truth so expensive that soon, no one will be left who can afford to buy what we're selling.