Benjamin Li
Mar 9, 2010

GroupM Trading appoints Andrew Carter as China head for tactical planning

SHANGHAI - GroupM Trading has appointed Andrew Carter (pictured) as national tactical planning head, with immediate effect.

Andrew Carter national tactical planning head GroupM Trading China
Andrew Carter national tactical planning head GroupM Trading China
Carter will lead the national tactical planning teams across GroupM in China. He will also be tasked with the development of new planning tools and products for GroupM Trading in the mainland.

Carter is based in Shanghai and reports to Bessie Lee, CEO of GroupM China, and Jin Wanjun, managing partner of GroupM Trading in China.

Carter joins from his position as leader at Mindshare Shanghai where he was responsible for the strategic growth and operations of the company. He was promoted to the position in 2008 after a year as national tactical planning head for Mindshare China.

Prior to moving to China, Carter worked at OMD in London as TV buying director. 

Bessie Lee said: "Andrew brings solid planning and TV buying skills, and superb client service expertise to this new role. His appointment will enhance our overall leadership team at GroupM Trading."

Mindshare China will announce the appointment of its new Shanghai agency head shortly.
Source:
Campaign China

Related Articles

Just Published

36 minutes ago

Creative Minds: Yuchien Wang on the path from ...

The copywriter and brand strategist had originally set out to be a classically trained cellist, even winning a place at the music academy in Taipei. But copywriting eventually won her heart.

2 hours ago

Spotify encourages investment in video with Wrapped ...

Advertisers that invested in video on Spotify saw a 59% increase in reach and a 33% incremental lift in conversion rates.

2 hours ago

Edelman staff cuts reflect an industry at a crossroads

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required

3 hours ago

Publicis recruits Snoop Dogg to celebrate becoming ...

The rap star joined Publicis Groupe chairman and CEO Arthur Sadoun in annual 'Wishes' film.