Group Edge appoints Birger Linke as group ECD

Linke has been appointed to oversee and strengthen the offices’ creative output for clients including Diageo, JTI, Mead Johnson, HSBC, Unilever, Syngenta and Orion. At the same time he will integrate the different disciplines, aligning the agency’s creative teams across the region.

Group Edge has a presence in Vietnam, Thailand and Singapore.

Debajit Banerjee, managing director of Group Edge, said: “We looked for someone with a combination of extraordinary creative talent across all disciplines and a true understanding of the market and its people."

Banerjee said the appointment will strengthen the agency's position as the region's leading independent agency network.
 
Over the past ten years Linke has worked with blue chip clients including Pepsi, Coke, Unilever, HP, Daimler, Toyota and Ford. 

“There are great opportunities ahead for Group Edge. As an independent network, it is able to tackle the challenges and changes ahead with more flexibility. I want Group Edge to be the best across the region in its ability to find the right solution for our clients, irrespective of the media involved,” said Linke.

Linke has worked with TBWA Vietnam since 2007. Prior to this he was with JWT Vietnam.