When Marigold extended their dairy products range, the company roped in local agency Goodfellas to drive awareness of the launch of their new Marigold Australian Fresh Milk.
“This is the first time Marigold has fresh milk directly from Australia," Patrick Low, creative partner at Goodfellas explains. “Given the limited budget, we needed a strong and simple visual idea to dramatise the country of origin, as well as its freshness.”
Goodfellas came up with the idea of a cow patch in the shape of Australia. “These are two clear attributes that become a single compelling visual,” Low said.
The campaign comprises of press ads, magazines, posters, bus shelters and on buses.
“If budget permits, there are provisions to run a TVC as well, and at the moment we are preparing for phase two,” Low said, declining to elaborate.
Project Marigold Fresh Milk.
Client Thio Hui See/Angela Lim
Creative agency Goodfellas
Creative director Patrick Low
Writer Partrick Low
Art director Patrick low/ Leong Weng Thye (Press and Posters) Benny Quek/ Stez Chong (Packaging)
Account service Rena Ng
Other contributors ICANDI (Digital Imaging)360 Communications(Studio)
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