Gome awards creative business to JWT Beijing

JWT Beijing will not only help Gome build their brand, but will also provide more effective and precise marketing activities based on the practical needs for sales and marketing for Gome and its sub-brands, Dazhong and Yongle.

Andy Xu, GM of JWT Beijing commented that as Chinese consumers become more mature and diversified, innovative marketing tools and brand differentiation will become increasingly important in retaining and attracting consumers.

Gome has been operating in China for over 20 years, and now has more than 1,400 stores throughout the country.

JWT Beijing also secured  Renren.com and Noumi.com creative account this month.