Jessica Goodfellow
Mar 2, 2020

Gojek initiative aims to improve Indonesia's digital literacy

Ride-hailing app joins collaborative effort to address fact that Indonesia has among the highest internet usage in world yet low digital literacy.

(Shutterstock)
(Shutterstock)

Gojek is working with the Indonesian government to address the country's digital literacy gap.

The Jakarta-headquartered ride-hailing app has partnered with the Ministry of Communication and Information Technology and the University of Gadjah Mada to create a public awareness campaign on the various types of online fraud and how to avoid falling victim.

The education campaign will take place in six cities and include public-service announcements and seminars conducted by the university. Gojek will attempt to increase education and instill good cybersecurity habits through in-app games.

Co-CEO Kevin Aluwi said Gojek "wants to be the platform that consumers go to not only for solutions to their everyday challenges, but also because they feel safe and at ease using services on our platform".

“As the Gojek platform continues to grow and impact more people in Indonesia and across the region, so does our commitment to protecting our users," he added. "Central to this is our focus on providing users with the knowledge and tools necessary to ensure their wellbeing."

Semuel Abrijani Pangerapan, the director general of informatics applications at Indonesia’s Ministry of Communication and Information Technology, called Indonesia's situation "very unique".

"While digital usage in Indonesia is among the highest in the world, with around 170 million internet users, digital literacy is still relatively low," he said. "In order not to lose momentum, we must work hard together to improve Indonesia’s digital literacy."

Gojek has a cybersecurity unit called Gojek Shield, that employs a combination of data scientists, engineers, cybersecurity experts and machine learning to eliminate risks and detect suspicious behaviour on the Gojek platform. Last week, the unit provided evidence to the Indonesian police that led to the arrest of several cyber criminal syndicates, including modified application (mod app) developers. The anti-fraud unit recently suspended 120 drivers in Singapore who were using mod apps.

The superapp has a strong relationship with the Indonesian government. In fact, its founder and CEO left the company in October last year to join President Joko Widodo's cabinet as Minister of Education and Culture.

Source:
Campaign Asia

Related Articles

Just Published

3 hours ago

Agency Report Cards 2024: We grade 25 APAC networks

The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.

3 hours ago

Publicis Groupe acquires influencer agency Captiv8

Captiv8 will join forces with the group's Influential and Epsilon.

4 hours ago

Agency Report Card 2024: EssenceMediacom

In a difficult year underlined by restructuring and turmoil within parent company GroupM, the world’s largest media agency still holds many of the keys to mount a stronger rebound in 2025.

4 hours ago

Disney sets sail: VP Sarah Fox on the brand’s ...

With localised strategy, strong fan engagement, and Disney’s knack for storytelling, Cruise Line will make its maiden voyage in December 2025. Campaign speaks exclusively with VP and regional GM Sarah Fox ahead of Campaign 360 next week.