URBN TV features made-for-web shows on urban culture. Some of the shows are produced in-house, while others are collaborative efforts between FutureLab and local aspiring TV hosts. URBN TV is available on Facebook and Vimeo and its shows can be shared, commented on and tagged.
“Marketers are definitely interested in digital video but haven’t had access to affordable high quality video content until now”, comments Vic Sithasanan, CEO for FutureLab Asia.
“URBN TV works on the premise of collaboration and offers opportunities for brands to collaborate with artists, musicians and other talented individuals to produce authentic and original work.”
The first three shows feature independent reports on fashion, art and food. Each show will run for 10 episodes and URBN TV is currently working on other shows that will launch in the next few months.
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