The ‘Carlsberg longest stadium wave' Facebook application lets friends and their friends link up and create a virtual wave to celebrate the World Cup fever. The longest wave stands a chance to win an iPod touch and a JBL portable speaker.
Janet Teo, director at FutureLab Singapore, the agency behind the project said: "This project is to focus on the fans, instead of the game. Football is a very social sport, and we wanted to capture the spirit of friendship and team kinship."
Media agency OMD will support the campaign by posting the news on the application through MSN Worldcup and ESPN Soccernet.
Credits:
Project Carlsberg Longest Wave
Client Carlsberg Malaysia
Digital agency FutureLab Singapore
Art director Keat Leong
Copywriter Nora Ismail
Agency producer Lynn Hoi
Media agency OMD
Production company FutureLab
Exposure Online
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