Fuji Films Korea is bringing back polariod-style photos with a star-studded on-and offline campaign for its Instax brand.
The campaign for Fuji Film’s Instax Polaroid camera features popular Korean actor Song JoongKi and actress Kim Byeol as its spokespeople.
Creative agency is Daehong Communications is behind the creative concept based on ‘first love’ and aimed at people in their 20s. The marketing execution also includes print ads and other activities in Korea.
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