FT launches global campaign for 'China shapes the world' series

This editorial series will look at China’s influence and impact on economies around the globe. It investigates fears about China’s economic and military rise, including the rivalries between the Chinese and US navies in the south and east China seas, and explore geopolitical issues like the increasing Chinese diaspora in European countries such as Spain.

An online version will be hosted at FT.com and will carry video reports and interviews with major figures that compliment the pieces in the print version.

The ad campaign’s creative, designed by DDB, features an image of a traditional Chinese carnival dragon with a tail consisting of the flags of major global economies, including the US, UK, EU and the BRICs.

Brokered by Maxus, the campaign is now running across print, online and retail, appearing in the FT, The Economist, Time, The Week, Linked In, WebAds, Interactive Investor, Investors Chronicle, Financial Adviser and Pensions Week, until the end of next week.

"The global economy is changing and our ‘China shapes the world’ series leads the way in analysing China’s impact on the rest of the world," said Caroline Halliwell, FT director of brand and B2B marketing, "The investment in this campaign demonstrates the FT’s commitment to both world-class editorial and the FT brand.”