Analysis Data Advertising Media
Emily Tan
Jul 16, 2013

Fournaise CEO survey finds that agencies lack ROI metrics, but what should they measure?

GLOBAL – Marketing services firm Fournaise has produced yet another study on the disappointed CEO, finding this time that 78 per cent of CEOs believe their ad and media agencies aren’t sufficiently performance-driven. But is the charge fair? And what can be done to move beyond such debates?

Do agencies lack devotion to metrics?

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