Mar 11, 2009

Ford | Factory | China

Ford is launching the new Fiesta model in China titled 'live bold, live sexy'.

Ford | Factory | China
The automotive manufacterur is aiming to push Fiesta as the major product line in the Chinese market.




Credits:
Project Factory
Client Ford
Creative agency JWT Shanghai
Creative directors Lo Sheung Yan, Yang Yeo, Elvis Chau, Raymond Chin
Art directors Elvis Chau, Rojana Chuasakul, David Mo, Lu Nan
Copywriters Raymond Chin, Magin Ma
Agency producer Jane Zhang
Production house New Life
Director David Edward
Producer Nelson Cho
Exposure Television, print, online
Source:
Campaign China

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