Focus Imaging embraces social, mobile users in Valentine’s campaign for Agnès b.

Focus Imaging, a Hong Kong based digital agency, which has been working on Agnès b.’s digital communications account for over a year, created this campaign, themed 'Perfect Match’.

The campaign rolled out on 19 January and runs until 14 February. Each day, the company will award a set of couple's rings to the first participant to choose the perfect match in an online card game on the campaign website and Facebook page. Participants who to find the match need to enter a ‘love code’ and some personal data.

A customized QR code with the brand's quintessential French aesthetic appears on print advertisements to drive immediate access from offline to online, while online advertisements aim to draw audiences from the Internet.

The first-come-first-serve aspect and daily-entry mechanism, together with automated-wall posts on participants’ Facebook pages, aim engage with consumers and create viral spread.

Willy Lai, business director of Focus Imaging, said that Agnès b’s target consumers are young, well-heeled, and digital-savvy. For this audience, synergizing the three platforms will maintain the campaign's presence and increase customer engagement. he added.