FleishmanHillard appoints Beth Boswell as Southeast Asia MD

Based in Singapore, Boswell will be responsible for continuing to grow the network in the region. She will also work closely with Tuhatu, Romero and the other general managers to foster further collaboration across FleishmanHillard’s expanding Southeast Asia network, and to assist each market with their strategic direction.

Lynne Anne Davis, FleishmanHillard’s president of Asia-Pacific, who was overseeing the Southeast Asian operation, said as more companies look to Southeast Asia for business development, they need a strong, collaborative network with the senior expertise to assist them in building brands and protecting their reputations.

“In Southeast Asia, our fastest growing practices are corporate communications, issues management and brand marketing communications, all featuring strong social media integration,” she told Campaign Asia-Pacific. “Today’s winning agencies are adapting to the seismic shifts in the consumption of content, and that’s reflected in FleishmanHillard’s new brand platform around the ‘power of true’.”

Prior to the new role, Boswell was responsible for the firm’s Asia-Pacific strategic growth planning. She joined FleishmanHillard 18 years ago and has spent a total of 12 years working in more than seven markets across Asia-Pacific, including Singapore, Indonesia, China and India. As a well-rounded communications specialist, Boswell has counselled clients in the technology, healthcare, consumer and manufacturing sectors.

With 25 years of Philippines communications experience, Romero was responsible for driving growth of the firm’s Manila office, working with clients in the technology, aviation, consumer products and general corporate sectors.

Tuhatu joined the firm three years ago and is the founding general manager of FleishmanHillard’s Indonesia operation, which boasts a client list spanning from the technology, telecommunications, automotive, mining and consumer products sectors.