Anita Davis
Jan 25, 2010

Fleishman-Hillard appoints Alex He as senior VP, GM in Shanghai

SHANGHAI - Fleishman-Hillard has appointed Alex He (pictured) as senior vice-president and general manager of its Shanghai office.

Fleishman-Hillard appoints Alex He as senior VP, GM in Shanghai
He will be responsible for overseeing the office’s daily management and expanding its overall communications capabilities. He joins from McKinsey & Company where he spent six years following two previous appointments at Ogilvy and British American Tobacco.

He reports to Li Hong, president and senior partner of Fleishman-Hillard’s Mainland China network.

In addition, the agency has hired Shijun Ma as vice president and deputy general manager in Shanghai, responsible for expanding Fleishman-Hillard’s business-to-consumer client portfolio and strengthening its integrated-marketing offerings.

Ma has a background in broadcast journalism and has consulted for mainland agencies, including Edelman and Manning Selvage & Lee in Shanghai, on matters involving the automotive, electronics, pharmaceutical, financial services and manufacturing industries.

Fleishman‐Hillard, an Omnicom Group agency, launched in Asia-Pacific in 1994. Its China operations include offices in Shanghai, Guangzhou and Hong Kong.

Fleishman-Hillard additionally appointed former Text 100 regional client advocate Shafaat Hussain as its senior vice-president in Singapore.

The news comes as PR agencies across the region have started off 2010 by reorganising their executive management. Burson-Marsteller today named Bob Pickard as Asia-Pacific chief, and Ogilvy PR’s regional CEO Steve Dahllof began his role earlier this month.

 
Source:
Campaign China

Related Articles

Just Published

1 hour ago

Price-gouging in Aussie supermarkets: Where does ...

As supermarket price wars heat up, Woolworths and Coles are losing ground to Aldi, according to data from YouGov.

1 hour ago

Gen AI will have a profound impact on agency ...

With clients increasingly handling business-as-usual tasks in-house, agency profitability is at risk unless agencies redefine the value of their creative services, says brand and marketing consultant Andreas Moellmann.

2 hours ago

Call for submissions: Do you want to be featured in ...

Campaign's weekly, fun-filled interview series with APAC creatives is now open for entries. No deadlines, just pure creativity. Get the details here.

2 hours ago

Should Lunar New Year campaigns move past same-old ...

Why do so many brands stick to familiar narratives of the past in Lunar New Year campaigns? We ask creative leaders in the region how brands can break the mould and explore new approaches this festive season.