Fedex and ATP sign a three-year global sponsorship deal

The ATP World Tour is due to launch at the 2010 Barclays ATP World Tour finals in November and extend through 2013.

FedEx will also become a sponsor of 17 ATP World Tour tournaments in 12 different countries, including Australia (10 January 2011 in Sydney), China (10 October 2011 in Shanghai), and Japan (3 October 2011 in Tokyo) in the Asia-Pacific region.

'Reliability of performance' will be a prevalent theme across all activities and reinforced visually with FedEx brand exposure on court at tournaments spanning four continents and on ATPWorldTour.com, the world’s most popular website dedicated to tennis.

FedEx will develop an enhanced analysis of player match records providing fans with added information on player success and consistency on different surfaces, along with player videos, polls and more will be featured in a new section on ATPWorldTour.com called the FedEx Reliability Zone to keep tennis fans update.

“The ATP World Tour sponsorship brings to life the exact attributes FedEx is well-known for: reliability, excellence, precision and leadership,” said David L. Cunningham Jr., president of FedEx Express Asia-Pacific.

Corona, Ricoh and South African Airlines are also among the brands that are sponsoring the ATP World Tour.