Media News
Emily Tan
Dec 4, 2013

Exclusive: Xaxis APAC lead Michel de Rijk on merger with 24/7 Media

ASIA-PACIFIC – In Asia, WPP’s merger of its audience-buying arm Xaxis and its ad tech firm 24/7 Media will see the Media Innovation Group (MIG) and Real Media Group rebranded as Xaxis and headed by Michel de Rijk, Asia-Pacific managing director.

De Rijk: Merger brings tech closer to strategic needs

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