CEI's Event Marketing Awards (EMA) was held in Hong Kong on the night of March 19.
SMS Group and George P. Johnson were the big winners of the night, snagging three GOLD awards each. Meanwhile, Auditoire and Jack Morton Worldwide picked up a Grand Prix each. Freeman too fared well with two GOLD awards under its belt.
We also saw representation from Australia with Belle Laide Events' winning the Rising Star and Event Team of the Year awards, and INVNT scoring a GOLD for Best Corporate Event.
A detailed list of the winning campaigns, agencies, and individuals will follow. Here is a complete listing of all the winners (see the shortlist):
Best of Brand Experience Grand Prix
- The Porsche Macan Launch, Porsche China
Experiential Marketing Agency of the Year Grand Prix
The Rising Star
- Winner: Rosie Campo, Belle Laide Events, Australia
- Runner-Up: Matthew Yau, Agenda Consulting, Hong Kong
Event Team of the Year (Agency)
- Winner: Belle Laide Events, Australia
- Runner-Up: INVNT, Australia
Campaign / Event Winners
| Award | Campaign title | Credited agency/ company | Client | Country |
| Best Launch | ||||
| Gold | Volkswagen Touareg China Launch - Mission Touareg | SMS GROUP / Noitom | Volkswagen Import | China |
| Silver | The Porsche Macan Launch | Jack Morton Worldwide | Porsche China | China |
| Bronze | Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition | Swire Properties Limited | Swire Properties Limited | Hong Kong |
| Best Live Event | ||||
| Gold | Tencent DNF 10th Anniversary Party On! | George P Johnson | Tencent | China |
| Silver | The Porsche Macan Launch | Jack Morton Worldwide | Porsche China | China |
| Bronze | G-SHOCK 35th Anniversary SHOCK THE WORLD Shanghai | Dentsu TEC Advertising Company Shanghai Branch | CASIO（CHINA）CO.,LTD | China |
| Best Corporate Event | ||||
| Gold | Xerocon Brisbane 2018 | INVNT | Xero | Australia |
| Silver | MTR advertising - Innovate Festival 2018 | JCDecaux Transport | JCDecaux Transport | Hong Kong |
| Bronze | Open Future Festival | The Economist | The Economist | Hong Kong |
| Best Trade Show/Exhibition | ||||
| Gold | Ubisoft ChinaJoy | Freeman | Ubisoft China | China |
| Silver | What Makes You Employable - India Roadshow | UNSW Sydney / CommunicateIndia | UNSW Sydney | Australia |
| Bronze | The Dinosaur Hunt | Melco Resorts & Entertainment | Melco Resorts & Entertainment | Macau |
| Best Use of Influencer | ||||
| Gold | Changsha IFS Grand Opening | Wharf China Estates Limited | Changsha IFS | China |
| Silver | Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition | Swire Properties Limited | Swire Properties Limited | Hong Kong |
| Bronze | SMA Angels with Hidden Wings Campaign | Inspire Public Relations Co., Ltd. | Biogen Taiwan Ltd. | Taiwan |
| Best Creative Idea | ||||
| Gold | The Porsche Macan Launch | Jack Morton Worldwide | Porsche China | China |
| Silver | Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups | SMS GROUP | Mercedes-Benz Taiwan Ltd. | China |
| Bronze | Ubisoft ChinaJoy | Freeman | Ubisoft China | China |
| Bronze | Mercedes-Benz S-Class 'The Pinnacle of Luxury' | Sumo Eleven | Mercedes-Benz Malaysia | Malaysia |
| Best Experiential Marketing | ||||
| Gold | Hennessy Declassified Shanghai | AUDITOIRE | Moët Hennessy Diageo Shanghai Limited | China |
| Silver | Volkswagen Arteon Korea Launch - The Art:eon House | SMS GROUP | Audi Volkswagen Korea Ltd. | China |
| Bronze | Tencent DNF Carnival 2018 | George P Johnson | Tencent | China |
| Best Brand Activation | ||||
| Gold | Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups | SMS GROUP | Mercedes-Benz Taiwan Ltd. | China |
| Silver | Akademi Suami Sejati | VMLY&R Indonesia, Geometry Global | Kraft Heinz SEA | Indonesia |
| Bronze | Morpheus Grand Opening at City of Dreams | Melco Resorts & Entertainment | Melco Resorts & Entertainment | Macau |
| Best Use of Technology | ||||
| Gold | Tencent DNF 10th Anniversary Party On! | George P Johnson | Tencent | China |
| Silver | Volkswagen Touareg China Launch - Mission Touareg | SMS GROUP / Noitom | Volkswagen Import | China |
| Bronze | SATELLITE HEROES | iPLANET Incorporated / 1→10, Inc. | MITSUBISHI ELECTRIC CORPORATION | Japan |
| Best Use of Social Media | ||||
| Silver | Ubud Food Festival - World Spiciest Noodle | VMLY&R Indonesia, Geometry Global | Kraft Heinz SEA | Indonesia |
| Bronze | Shell Bonus Point: Grab in 60sec to Win a Tonne of Shell V-Power | Shell Hong Kong / 100Most / One Cool Online | Shell Hong Kong Limited | Hong Kong |
| Best Digital Experience | ||||
| Silver | Tencent UP! 2018 | George P Johnson | Tencent | China |
| Bronze | Shiseido Ultimune Immunity Journey | What If | Shiseido | Hong Kong |
| Best Sustainability Award | ||||
| Gold | Grand Hyatt Singapore - Attaining Multiple Levels of Sustainability | Grand Hyatt Singapore | Grand Hyatt Singapore | Singapore |
| Silver | Go Green Say it LOUD Say it PROUD | JCDecaux Transport | JCDecaux Transport | Hong Kong |
| Bronze | TEDxSydney 2018 | INVNT | TEDxSydney | Australia |
| Best Business Solution | ||||
| Gold | Oath Premium Coffee Pop-Up Shop | Dentsu One Taipei | YAHOO! | Taiwan |
| Silver | ISM 2018 | BI WORLDWIDE | ECOLAB | Singapore |
| Best Outdoor Event | ||||
| Gold | Mercedes-Benz C-Class Taiwan Launch - C-Class Sports Pop-Ups | SMS GROUP | Mercedes-Benz Taiwan Ltd. | China |
| Silver | SPORT b. X ROC Graffiti Run 2018 | Agnès b. HK Limited | Agnès b. HK Limited | Hong Kong |
| Bronze | Porsche Sportscar Together Day | Freeman, Golin, Keko, LEWIS | Porsche Asia Pacific | Singapore |
| Bronze | MG HS Global Launch - HS Factor(y) | SMS GROUP | SAIC Motor Morris Garages | China |
| Best Brand Experience - B2B | ||||
| Gold | Mercedes-Benz S-Class 'The Pinnacle of Luxury' | Sumo Eleven | Mercedes-Benz Malaysia | Malaysia |
| Silver | Tencent UP! 2018 | George P Johnson | Tencent | China |
| Bronze | Search Unboxed | MCI Group Asia Pacific | Google Indonesia | Singapore |
| Best Brand Experience - B2C | ||||
| Gold | Chengdu Parcours Art Festival | Wharf China Estates Limited | Chengdu IFS | China |
| Silver | Tencent DNF Carnival 2018 | George P Johnson | Tencent | China |
| Bronze | Les Mondes De Chaumet Party Shanghai | AUDITOIRE | Chaumet | China |
| Bronze | The Porsche Macan Launch | Jack Morton Worldwide | Porsche China | China |
| Best Integrated Marketing | ||||
| Gold | Victoria & Albert Museum Shoes: Pleasure & Pain Exhibition | Swire Properties Limited | Swire Properties Limited | Hong Kong |
| Silver | Ubisoft ChinaJoy | Freeman | Ubisoft China | China |
| Bronze | Celebrating 5 years of the AIA Carnival | Agenda Consulting | Great Entertainment Group / AIA | Hong Kong |
| Best Sponsorship | ||||
| Gold | Hong Kong Observation Wheel and AIA Vitality Park | The Entertainment Corporation Limited | Great Entertainment Group / AIA | Hong Kong |
| Silver | FWD North Pole Marathon 2018 | FWD Life Insurance Company (Bermuda) Limited | FWD Hong Kong | Hong Kong |
| Bronze | FWD MAX Limitless Challenge 2018 | FWD Life Insurance Company (Bermuda) Limited | FWD Life Insurance Company (Bermuda) Limited | Hong Kong |
| Best PR Stunt | ||||
| Bronze | Akademi Suami Sejati | VMLY&R Indonesia, Geometry Global | Kraft Heinz SEA | Indonesia |
| Best Game Changer | ||||
| Gold | Tencent DNF Carnival 2018 | George P Johnson | Tencent | China |
| Silver | The Porsche Macan Launch | Jack Morton Worldwide | Porsche China | China |
| Bronze | BASF at ChinaPlas | Freeman China | BASF China | China |
| Best Production | ||||
| Gold | Porsche Experience Centre Shanghai Launch | Freeman | Porsche China | China |
| Silver | Mercedes-Benz S-Class 'The Pinnacle of Luxury' | Sumo Eleven | Mercedes-Benz Malaysia | Malaysia |
| Bronze | adidas Republic Of Sports 2018 | AUDITOIRE | adidas | China |
| Best Public Event | ||||
| Gold | Coca Cola Food and Music Festival | Activemedia | Coca Cola Pakistan | Pakistan |
| Silver | adidas Republic Of Sports 2018 | AUDITOIRE | adidas | China |
| Bronze | Singapore Night Festival 2018 | AUDITOIRE | National Heritage Board | Singapore |
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