Benjamin Li
Nov 25, 2010

Euro RSCG's Tammy Sheu joins Lintas China as managing partner

SHANGHAI - Tammy Sheu, most recently group MD of Euro RSCG Beijing, has joined Lintas China Shanghai in a newly created role as managing partner.

Tammy Sheu joins Lintas China as managing partner
Tammy Sheu joins Lintas China as managing partner

Sheu (pictured) is a seasoned advertising executive from Taiwan and has been working in China for over 10 years. Previous agencies include Ogilvy Shanghai and a stint as MD of Grey Worldwide in Beijing.

In her new role at Lintas, Sheu will report to chairman Jason Shen. Guangdong-based Guangming Daily has a majority share in Lintas China.

According to Sheu, "I have had several different job offerings since I left Euro RSCG Beijing, but Lintas China really offered me the platform to create truly integrated marketing solutions."

Since coming on board, Sheu's immediate responsibilities include forming strategic alliances with other marketing services companies.

Audi, China Mobile, Mengniu and Vanke Properties are among the key clients in the agency's portfolio.

Source:
Campaign China

Related Articles

Just Published

11 hours ago

Creative Minds: Jereek Espiritu pushes his ideas to ...

An intervention by a computer repairman drove Jereek Espiritu away from a career flying helicopters to a world of creative leaps and flights of fancy.

12 hours ago

UM launches Full Colour Media with a focus on ...

Full Colour Media is underpinned by a body of custom research conducted with more than 10,000 brands and with 5 million data points, culminating in a ‘Brand Patterns’ proprietary model designed to grow and differentiate brands.

14 hours ago

Campaign Global Agency of the Year Awards 2024: ...

With the final entry deadline for Agency of the Year Global fast approaching, we speak to judges who share their views on the biggest opportunities and challenges for 2025, and what they hope to see in winning entries.

14 hours ago

The 'laziest influencer' makes cleaning effortless—l...

S.C. Johnson's new mold-cleaning campaign features their least energetic spokesperson ever—a sloth whose main qualification is mastering the art of minimal effort.