Euro RSCG launches HDFC Bank ad campaigns

Running on GECs, movie channels, business and news, the first ad titled ‘Moon’ shows a little girl looking out of her car window at the moon, which seems to be following her. She also sees an HDFC Bank branch on the way. While lying in bed at night she looks out of the window and notices that the moon ‘followed’ her home. As she looks down she sees the neon-lit sign of an HDFC Bank branch by the road glowing in the dark. She thinks the Bank has also ‘followed’ her home.

The second ad ‘Lost Boy’ shows a small boy who has lost his way. A friendly stranger offers to take him home and the boy directs him to a HDFC Bank branch in the area as one such branch forms a landmark to his home. As there is an HDFC branch in nearly every street, they both end up lost.
Starcom were the media agents. Other clients handled by Euro RSCG India include Air France, Bharat Petroleum, Cobra beer and Bank of Baroda.