Staff Reporters
Feb 6, 2012

Epsilon promotes Regina Leung to new international role

HONG KONG - Multichannel marketing services firm Epsilon has named Regina Leung as its new vice-president of marketing, international.

Epsilon promotes Regina Leung to new international role

The role expands Leung's current responsibilities as vice-president of marketing in Asia-Pacific, to include marketing leadership for the company’s operations in the Europe, Middle East, and Africa regions as well.

She will also be tasked with providing support to Epsilon’s global growth strategy. The close collaboration between the two regions will enable Epsilon to strengthen its relationships with multinational organisations, helping them to gain better customer insights, the company said.

“Since joining Epsilon four years ago, Regina has demonstrated a deep understanding of our business and contributed to our rapid Asia-Pacific growth through her relentless efforts in driving brand awareness, thought leadership, and ultimately lead generation,” Dominic Powers, senior vice-president of international operations, said. “Her marketing leadership experience, together with her international communications skills, will be instrumental as we evaluate opportunities to grow our business by providing a globalised and seamless support model for our increasing roster of truly international clients.”

Leung is based in Hong Kong, and will report to Powers and Heather Wilkerson, the US-based senior vice-president of corporate marketing.

Source:
Campaign Asia

Related Articles

Just Published

15 hours ago

Nearly 70% of bias incidents in AI LLMs occur in ...

The study also reveals that 86.1% of bias incidents required only a single prompt, underscoring how easily AI models can still produce biased outputs despite advances in safety.

16 hours ago

How Knorr used retail media to drive conversions

CASE STUDY: Unilever brand Knorr teamed up with The Trade Desk and foodpanda on a retail-data campaign that achieved more than 12.9 million impressions, exceeding the brand's goal by more than 70%.

17 hours ago

40 Under 40 2024: Thanzyl Thajudeen, Mark and Comm

A seasoned PR expert and founder of Mark and Comm, Thajudeen has transformed his Colombo-based agency into a leading regional player.

17 hours ago

Meta begins firing ‘lowest performing’ staff

Notices began going out to employees in most countries including across Asia this week, as the tech giant prepares to cut approximately 5% of its workforce based on performance.